Brand Donegal Live and loud in Glasgow for 2011

Donegal Live in Glasgow 20111

On Sunday 1st May musicians from Donegal, including Daniel O’Donnell, will join together in central Glasgow to perform in a musical celebration of Ireland’s ‘forgotten county’. 

In this post I interview one of the founders of Donegal Live, Hugh Harkin, about the event and what it is trying to achieve.

JH:  Where did the idea for Donegal Live came from?

HH:  Donegal Live is the brainchild of former Donegal Person of the Year, John Carr.  After he won his award in 2007 John set himself the challenge getting others to recognise Donegal as a world class tourist destination.

The inaugural Donegal Live event took place in Temple Bar, Dublin on Sunday May 16th last year and was a big success with over 20,000 people attending and well over 100 artists taking part. 

This year we’re taking Donegal Live to Glasgow on 1st May as well as returning Donegal Live to Dublin on 22nd May.

JH:  Why is Donegal Live an important event for the county and what do you hope to achieve?

HH:  Donegal Live aims to showcase everything the county has to offer to visitors in one day.  We want to encourage people to visit and then once they get here the people of Donegal will do the rest.

Research carried out by Failte Ireland shows that once someone has visited Donegal they will come back so the key is to get people to make that initial visit. 

Donegal is one of the least wealthy counties on the island of Ireland, being the furthest away from the economic centres of both Dublin and Belfast.  The local economy is traditionally based on agriculture but tourism has the potential to be the biggest revenue generator in the area.

That said, Ireland is a small place and Donegal is still only 2.5 hours from Belfast and 3 hours from Dublin and the international airport at Derry is just half an hour away.

Last year Donegal saw a 30% drop in visitors from both Britain and Northern Ireland but a big increase in the number of visitors from Dublin after the Donegal Live event was held there, which made up for the shortfall.

This year we want to get people in Scotland to see Donegal as a holiday destination and for them to consider Donegal when planning their own short breaks, weekends away or family holidays.

Our message at the Donegal Live event in Dublin this year will be similar – Donegal is the ideal place for your staycation.

JH:  What’s Donegal got to offer visitors?

HH:  Well, as a native Donegal man I suppose I am a bit biased here but I do think it’s one of the most beautiful places in Ireland, if not the world!  There are miles of deserted Blue Flag beaches and the dramatic Blue Stack mountains, including the distinctive Muckish Mountain and the wonderful Ards Forest Park in Creeslough.

People come to Donegal to play golf, go surfing, horse ride, walk, cycle, fish and just sight see.  There is also a healthy marine tourism sector here too.

We’ve got the highest sea cliffs in Europe at Slieve League in the south of the county and golden eagles born and bred at Glenveigh Castle to the north.  Malin Head, Ireland’s most northerly point, is also in Donegal.

I think Packie Bonner, Ireland goalkeeper, ex Celtic footballer and native of Donegal, got it right when he said that Donegal will live in your heart for the rest of your days.

Lucky Shell Beach, Ards Forest Park, Creeslough

Lucky Shell Beach, Ards Forest Park, Creeslough, Donegal

JH:  How did you get this year’s event in Glasgow off the ground?

HH:  We wanted to build on the success of last year’s first Donegal Live Event in Dublin because this kind of initiative doesn’t work if it is just a one of. 

Donegal’s affinity with Glasgow is strong.  Many Donegal people emigrated to Scotland, particularly Glasgow, and consequently many of us have family living and working there – it’s almost a home from home.

The strong and active Donegal community in Glasgow has made this year’s Donegal Live event possible. 

We’ve currently got over 50 people involved in promoting the event through the various clubs and associations, leaflets and posters and, most importantly, word of mouth.  There is a system of chain emails going on which seems to be working in spreading the word. 

Last year, for our first Donegal Live event in Dublin, we had personal contact with over 100,000 people who helped to promote the day so we know word of mouth works!

This year Tourism Ireland are funding a substantial advertising and PR campaign in Scotland to promote the Glasgow event and Failte Ireland are running a similar campaign to promote the Donegal Live event at Iveigh Gardens in Dublin on 22nd May.

JH:  Who’s been involved in Donegal Live?

HH: The initiative has been funded by the Donegal Association in Dublin, Donegal Tourism Ltd., Failte Ireland North West & Donegal County Council.

Plus up to 20 sectors from the tourism industry in Donegal are participating eg hotels and other accommodation, attractions, activities, sporting and transportation.

JH:  Setting up any musical festival is complicated, let alone one overseas.  What’s been involved?

HH: John and I started working on the Glasgow event for Donegal Live last May, just a week or so after the first Donegal Live took place.  We didn’t rest on our laurels!

One of the first things we did was to set a date that suited all parties, not least all the entertainers.  We knew we needed to hold it around the time when most people are planning their holidays so that limited us.

Getting the venues booked and working with local agencies such as Glasgow City Council and the Merchant Square event team to organise road closures and setting up of temporary stages, dancing areas and exhibition stands also happened early on.

A very active group of 50 or so Donegal people and friends of Donegal in Glasgow are busily preparing for the day.  We’re expecting 200 volunteers on day. 

JH:  Who’s playing this year?

HH:  There are two parts to the day, really.  The people of Glasgow and the surrounding area will be treated to a whole afternoon of free entertainment from 12noon until 6pm in Merchant’s Square. 

The adjoining Bell Street will be taken over with the Donegal Live Showcase, where the various sectors from the leisure and tourist industries in the county will be on show.

The day will be a family day out with a carnival atmosphere. The Mullaghduff Pipe Band will lead the street entertainment, which will also include clowns, face painting, magicians and more.

The Ardara Set Dancing Group will set the ball rolling in Merchants Square with a mid-day Ceili, with music provided by St. Roch’s CCE.  Following this, the stage in Merchants Square will host a terrific blend of Donegal and Scottish artists.

Among them will be Scottish artists the Irish Minstrels, CCE, the McHugh Group, the Friel sisters, Paul McKenna Band, the Amadáns and the Wakes. Plus popular Scottish band Yup Tae will be performing.

Of course, people can also expect some of the Donegal artists appearing later that evening at Donegal Live in Concert, to drop in for some surprise appearances.

Tickets are now on sale for Donegal Live in Concert, which will take place in the Royal Concert Hall and are selling fast.

Artists for the evening concert include Mickey Harte, Pat Gallagerh (ex Goats Don’t Shave), Matt McGranaghan and Kintra, comedian Conal Gallen, The Campbells, The McLoughlin Dancers and Donegal’s own, Daniel O’Donnell.

JH:  What does the future hold for Donegal Live?

HH:  Donegal Live is going from strength to strength this year with the double events in Glasgow and Dublin.

We’d love to take our Donegal Live road show to other cities too and some people have mentioned London, New York, Manchester, Hamburg and Milwaukee for future years.  The world’s our oyster!

JH:  How much does it cost and where can people buy tickets?

HH:  The afternoon of family entertainment at Merchant’s Square and Bell Street from 12noon to 6pm is completely free.

Tickets to Donegal Live in Concert evening at the Royal Concert Hall are available from the Tourist Office, Letterkenny, tel. +00353 (0)74 9121160, as well as a number of outlets in Glasgow  and are priced at £25 and £20. 

Find out more about Donegal Live:

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About Janet Harkin

A freelance marketing consultant currently working on some interesting projects. From Cumbria but live in Donegal, NW Ireland - both equally beautiful parts of the world. I love being busy, my boys, fresh air and Led Zeppelin. I also like marketing - the strategic challenges as well as the of-the-moment campaigns.
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10 Responses to Brand Donegal Live and loud in Glasgow for 2011

  1. Brian Deeney says:

    Thanks Janet for extra publicity for Donegal Live event in Glasgow. I’m going there myself on 1st May and looking forward to it.

    Just noticed this morning a re-edit by wallace media of video promoting Donegal’s tourism highlights. Well worth a look.

  2. Janet Harkin says:

    Hi Brian

    Thanks for the video link, I’ll take a look. Had a great time yesterday afternoon on YouTube looking at other clips from last year.

    Lucky you heading to Glasgow – I’m trying to make it to Dublin myself.

    I’m very glad to be able to help in some small way.

    Good luck!

    Janet

  3. Brian Deeney says:

    Hello Janet

    If you need photos to help promote Donegal check out my sets on Flickr

    http://www.flickr.com/photos/donegalcottageholidays/sets/

    Regards
    Brian

  4. Janet Harkin says:

    Quite a few photos of pubs in there, Brian!

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  6. Brian Deeney says:

    Hello Janet

    Yesterday (Sunday 1st May) was fabulous at Donegal Live in Glasgow. I thoroughly enjoyed it as did the very large crowd there. Here is a set of photos from Merchant’s Square I’ve just uploaded to Flickr

    http://www.flickr.com/photos/donegalcottageholidays/sets/72157626507103341/

    Regards
    Brian Deeney

  7. Pingback: Donegal Live – reloaded and ready for Dublin this weekend | Give it some sparkle

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