Author Archives: Janet Harkin

About Janet Harkin

A freelance marketing consultant currently working on some interesting projects. From Cumbria but live in Donegal, NW Ireland - both equally beautiful parts of the world. I love being busy, my boys, fresh air and Led Zeppelin. I also like marketing - the strategic challenges as well as the of-the-moment campaigns.

The rock star partnership of sales and marketing revisited

Posted on January 29, 2013

This week I’m going to a seminar on marketing for SMEs and entrepreneurs run by Ulster Bank in conjunction with SmallBusinessCan which promises to be an interesting affair.  Some of the topics under discussion on the SmallBusinessCan website will be addressed, such … Continue reading →

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Exposé: your ultimate social media toolkit

Posted on January 28, 2013

Reblogged from Blether And Blogger: Having live-tweeted several times over the last year, I was feeling pretty confident, highly proficient, and not at all fazed when asked to step-in at short notice to take responsibility for tweeting at a recent … Continue reading →

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What Quora says about how to market an app

Posted on January 10, 2013

The global apps industry continues to grow massively – iTunes approved it’s millionth app back in November – yet it is still in its infancy.  It’s a very exciting place to be working right now. For hard working appreneurs the only … Continue reading →

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Want To Get Into Marketing? Market Yourself First

Posted on January 3, 2013

Reblogged from Just Jennee: It’s time to bring back the careers portion of this blog. Let’s face it, I could blog about life and its antics for a very long time. This post was originally posted on MediaCareers.ca, where I … Continue reading →

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4 steps to a social media strategy (infographic)

Posted on December 21, 2012

The fifth and final infographic I wanted to share this week is another on social media. This deceptively simple visual gives a good overview of what marketers need to consider when putting together a social media strategy.  It’s a good attempt at removing … Continue reading →

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The Common Phobias of Creatives (infographic)

Posted on December 20, 2012

The fourth of my series of infographics for this week is this summary of phobias suffered by creative types. It raised a smile, especially the client relations comments at the end (I think I’ve heard all of those as a … Continue reading →

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The evolution of time management tools (infographic)

Posted on December 19, 2012

The third infographic I wanted to share this week is a journey through time management tools. There are a lot of tools and techniques to help us manage our time better and I’ve blogged before about how to prioritise tasks.  How … Continue reading →

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Opinion burnout (infographic)

Posted on December 18, 2012

In the second of my week of infographics here’s one I like about customer surveys. In the olden days marketers used use postal surveys, people in the street with clipboards and inserts in newspapers and magazines as tactics to garner opinon from … Continue reading →

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The Social Sickness (infographic)

Posted on December 17, 2012

I’ve been collecting some great infographics for a while and want to share one here each day this week, since it’s nearly Christmas. Today’s blog is about everyone’s favourite topic – social media. Social media is part of most marketing … Continue reading →

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Rocks in his ears and other brilliant descriptions

Posted on December 6, 2012

“My head is not relaxed and there are bees stinging in my throat,”  said The Eight Year old this morning.  A swift aargh confirmed a red raw throat and a ticket to a day off school. One other time he complained of having rocks in … Continue reading →

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