Author Archives: Janet Harkin

About Janet Harkin

A freelance marketing consultant currently working on some interesting projects. From Cumbria but live in Donegal, NW Ireland - both equally beautiful parts of the world. I love being busy, my boys, fresh air and Led Zeppelin. I also like marketing - the strategic challenges as well as the of-the-moment campaigns.

Opinion burnout (infographic)

In the second of my week of infographics here’s one I like about customer surveys. In the olden days marketers used use postal surveys, people in the street with clipboards and inserts in newspapers and magazines as tactics to garner opinon from … Continue reading

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The Social Sickness (infographic)

I’ve been collecting some great infographics for a while and want to share one here each day this week, since it’s nearly Christmas. Today’s blog is about everyone’s favourite topic – social media. Social media is part of most marketing … Continue reading

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Rocks in his ears and other brilliant descriptions

“My head is not relaxed and there are bees stinging in my throat,”  said The Eight Year old this morning.  A swift aargh confirmed a red raw throat and a ticket to a day off school. One other time he complained of having rocks in … Continue reading

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15 WordPress user errors that make you look silly (infographic)

I have long been a fan of the very wonderful Copyblogger and love to keep tabs on their latest inbound marketing advice. One of my favourite recent posts is this infographic with some useful reminders about keeping your WordPress blog in … Continue reading

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Destination Donegal – creating The Wild Atlantic Way

Failte Ireland, the national tourism development agency for Ireland, is creating a new driving route along the west coast called The Wild Atlantic Way, to be launched in 2013. Ambitions for the route are high with the intention that it will rival Australia’s … Continue reading

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My day in 10 pictures

My day invariably starts with the flick of a switch and the glow of this lamp.  No need for an alarm clock on a normal day as the two human versions tend to be very reliable. Mornings are busy in any … Continue reading

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Instagram v Facebook – a socmed off for marketers

I discovered these two infograms recently and liked them enough to share.  (I love good infograms – they’re a great way of conveying a lot of otherwise lumpy data into visual works of art.  Well, the best ones are.) I … Continue reading

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