4 steps to a social media strategy (infographic)

The fifth and final infographic I wanted to share this week is another on social media.

This deceptively simple visual gives a good overview of what marketers need to consider when putting together a social media strategy.  It’s a good attempt at removing some of the complexity that can creep in.

I also like the objectives, strategies and tactics approach that’s implicit here.


Source:  Thanks to Marketing Profs for the share.

My infographic blog post series kicked off on Monday with The Social Sickness (social media personas) and Tuesday’s was Opinion Burnout (customer surveys).  On Wednesday there was The Evolution of Time Management Tools (self explainatory) and Thursday saw Common Phobias of Creatives (ditto).  I hope you’ve enjoyed them.


About Janet Harkin

A freelance marketing consultant currently working on some interesting projects. From Cumbria but live in Donegal, NW Ireland - both equally beautiful parts of the world. I love being busy, my boys, fresh air and Led Zeppelin. I also like marketing - the strategic challenges as well as the of-the-moment campaigns.
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4 Responses to 4 steps to a social media strategy (infographic)

  1. Pingback: 4 steps to a social media strategy (infographic) | weeklyblogclub

  2. Pingback: The Christmas Edition | weeklyblogclub

  3. dtbarron says:

    The Ayrshirehealth blog this week tries to answer some of the questions posed by your infographic, although not following a strategy as such. I liked the implicit question – how will you know if you were successful if you didn’t know what you wanted to achieve or what success would look like/feel like. Great infographic which is applicable in a variety of situations. Thanks for sharing.

  4. Pingback: 4 steps to a social media strategy (infographic) | Give it some sparkle « FE Insights

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