Tag Archives: advertising

What Quora says about how to market an app

The global apps industry continues to grow massively – iTunes approved it’s millionth app back in November – yet it is still in its infancy.  It’s a very exciting place to be working right now. For hard working appreneurs the only … Continue reading

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Warning: when NOT to advertise

Marketing people have been reminded this week of the problems of purchasing advertising space in printed media and importance of its context and relevance. The tragic sinking of the luxury cruise ship Costa Concordia has dominated the front pages in recent days.  … Continue reading

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The only three things you need to know about marketing

There are three things that a budding successful start up needs to understand about marketing and that is the triumvirate of customers, product and competitors.  Without a thorough understanding of each of these three areas in relation to your business … Continue reading

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Product placement and the power of advertising

  From next week, 28th February, Ofcom will allow commercial TV channels to earn revenue from the placement of products within the programmes they make for UK audiences. Viewers will know if a programme contains placed products by the appearance of the ‘P’ … Continue reading

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