Tag Archives: sales

The rock star partnership of sales and marketing revisited

This week I’m going to a seminar on marketing for SMEs and entrepreneurs run by Ulster Bank in conjunction with SmallBusinessCan which promises to be an interesting affair.  Some of the topics under discussion on the SmallBusinessCan website will be addressed, such … Continue reading

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The rock star partnership of marketing and sales

I recently had a conversation with someone who told me that they, quite frankly, didn’t think that any of the marketing activity I did had any impact whatsoever on sales.  (Don’t worry, this wasn’t someone from Learning Pool). So, after marvelling at … Continue reading

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The only three things you need to know about marketing

There are three things that a budding successful start up needs to understand about marketing and that is the triumvirate of customers, product and competitors.  Without a thorough understanding of each of these three areas in relation to your business … Continue reading

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